One of the main concerns of businessmen from the beginning , in order to publicize their products - especially within the knitwear industry and as a means to place themselves in the international market - has been advertising, focusing mainly on models and photographers. Between the fifties and nineties of the twentieth century, Igualada was a "fashion point", and photographers, many of whom were from the Igualada Photographic Association, brought quality, innovation, and modernity to the world of advertising. This exhibition is only a sample of the work that was carried out, but also a vision of the world of mannequins and companies.

Cover Photo: ©Joan Domingo Bisbal